Web Design

The Benefits Of Understanding Good Web Design

The most important part of understanding good web design is this.  Good web design is not at all about fancy graphics and some layout that makes you go ‘cool’ when you arrive on the site, as Best Web Design Ireland explains.

What truly good web design should be about is making sure your site visitors take the action you want them to take on any given page of your site.

 

Maybe the most well known site online (with the possible exception of Google) is Amazon.  Everything about the web design of Amazon is to get people to spend more money.  Amazon is in the business of selling things, not impressing people with a fancy web site.

The entire design of the site is to lead people to purchase products and then purchase even more products.  For example, when you are checking out a product there is a section on the page that says “Customers who bought this item also bought”.

Everything about the web design of Amazon is to maximize the dollar value of each visitor.

What about Google?  Talk about minimalist design.  There’s almost nothing in terms of web design to the site Google.  There is a search box on the home page.

Then the search results page is also very clean.  There are some ads and the search results.

Like Amazon, Google is not in the business of impressing people with a fancy web site.  They are in the business of user experience and delivering the information that visitor are searching for in Google.

By doing that, they build brand loyalty to their search engine and ultimately generate revenue and profits from advertising.

So when designing a web site it’s extremely important to have an understanding of what you want to accomplish.

What do you want from your visitors?

Are you trying to get them to sign up for your email list so you can communicate with them via email?

Are you trying to sell them a product?

Are you delivering quality content in hopes of making money via advertising or as an affiliate for someone else’s product?

Maybe you provide quality content in hopes of getting them on your email list and selling them something at a later day?

Questions like this are really important when thinking about your web site and understanding the type of web design that would be appropriate for what you are trying to accomplish.

Forget fancy graphics, fonts and colors.  Focus on providing your visitors with a quality user experience that leads them to the action you want them to take on your site.

Asking these questions first will go a long way toward an understanding of good web design for your site.